{"id":528,"date":"2014-05-30T00:00:00","date_gmt":"2014-05-30T00:00:00","guid":{"rendered":"https:\/\/gac.idexlab.com\/blog\/collaborative-innovation-role-consumer-users-2\/"},"modified":"2025-04-08T09:41:21","modified_gmt":"2025-04-08T09:41:21","slug":"collaborative-innovation-role-consumer-users-2","status":"publish","type":"post","link":"https:\/\/gac.idexlab.com\/?p=528","title":{"rendered":"A VIDEO ON COLLABORATIVE INNOVATION: THE ROLE OF THE CONSUMER AND USERS"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The Role of the Consumers and Users<\/h2>\n\n\n\n<p>Charles Leadbeater,&nbsp;a researcher at the London think tank Demos,&nbsp;gave an insightful talk at TED TALK on&nbsp;collaborative innovation&nbsp;and the role of the consumers in it. &nbsp;He starts his talk by giving an example of how the mountain bike, which is now around a 58 $ Billion business, was created by frustrated bike users from north California who mixed and matched parts from&nbsp;motorcycle&nbsp;and&nbsp;traditional bikes.<\/p>\n\n\n\n<p>He argues that, when the internet &nbsp;combines &nbsp;with passionate consumers &nbsp;who are knowledgeable, who have the incentive to innovate and have the right tools, you get an explosive <a title=\"Collaborative Innovation search\" href=\"http:\/\/www.idexlab.com\/en\/blog\/collaborative innovation\" target=\"_blank\" rel=\"noopener noreferrer\">collaborative innovation<\/a>&nbsp;network.<\/p>\n\n\n\n<p>Creativity is evolving from a place &nbsp;with special people &nbsp;in special places e.g RnD centers in the middle of nowhere who finally drop their ideas in a pipe line &nbsp;to consumers who are passive. &nbsp;Now the ideas are flowing back up the pipeline and are usually ahead of the producers. Most creativity, nowadays is cumulative and collaborative &nbsp;e.g Wikipedia is a collaborative innovation network in itself.<\/p>\n\n\n\n<p>There is a struggle between the closed organisational forms and the open organisational forms. &nbsp;Before, &nbsp;the old were doing everything possible to stop the open &nbsp;organisational forms from proceeding &nbsp;because they were threatened by them. But now&nbsp;&nbsp;we see &nbsp;many organisations moving towards the open model of collaborative innovation.<\/p>\n\n\n\n<p>[tweetherder]Open models&nbsp;multiply&nbsp;the productive resources&nbsp;turning&nbsp;users into consumers, the &nbsp;consumers into&nbsp;designers[\/tweetherder].<\/p>\n\n\n\n<p>Watch the whole talk at: &nbsp;<a href=\"http:\/\/www.ted.com\/talks\/charles_leadbeater_on_innovation#t-840250\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.ted.com\/talks\/charles_leadbeater_on_innovation#t-840250<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Role of the Consumers and Users Charles Leadbeater,&nbsp;a researcher at the London think tank Demos,&nbsp;gave an insightful talk at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"How Consumers Drive Collaborative Innovation in Product Design","_seopress_titles_desc":"Companies increasingly involve consumers in product development through collaborative innovation\u2014here\u2019s how it 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